“Modern Home Furniture and Patio living expands each year,” says basic merchandise manager for California Undertake it center, which manages 10 stores in the state. “We haven’t seen a downturn by any means, despite having the current economic climate slowing. For one thing, it’s a way you can increase the liveable space you curently have without increasing the size of your home.” All American Home Center in Downey, Calif., devotes 9,000 rectangular foot of its 175,000-square-foot store to Modern Home Furniture and Patio living from January to Sept, before transforming it to a holiday department.
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“Modern Home Furniture and Patio living is a large category for all of us. It’s a location where we can be considered a destination and defeat our rivals in SKU matter,” says All American’s CEO. “Devoting much space allows us a good selection and provides a customer a reason to choose us.”
Fuller says people are turning their decks and patios into living places featuring a great deal of the conveniences of an inside room, plus some homeowners are enclosing their yard to literately make it into a room.
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“We’re seeing a much better selection in Modern Home Furniture and Patio, lighting, rugs, heaters and other things that lend to people staying Modern Home Furniture and Patio longer,” he says.
American River Ace in Folsom, Calif., captured between 10 percent and 15 percent of its sales from Modern Home Furniture and Patio living products through the warmer season this past year. Chief executive and CEO, says the main department for that time was lawn and garden at 20 percent, and both areas feed off one another.
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“Anytime someone is spending more time outside, they’re motivated to take better attention of their lawn,” he says. “It works the other way, too. If people are spending time and money to make their yards look nicer, they would like to spend more time outside. In any event, we definitely see Modern Home Furniture and Patio living as a growing category.”
An ongoing trend attesting to the vitality of Modern Home Furniture and Patio living is the money going into redecorating projects outside the home. “Onethird of the redecorating dollars spent switches into Modern Home Furniture and Patio living space,” according to director of marketing communications for the Heath, Patio & Barbecue Relationship (HPBA). “A patio deck or terrace is one of the top three features that homeowners are most regularly requesting,” she offers.
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